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AWARD
CATEGORIES

2017 FOUNDER OF THE YEAR

This honor will be given to a brand leader who has held the reins of a well-established brand for over a year and is now writing a new chapter in the success story.

2017 FOUNDER OF THE YEAR

This honor will be given to a brand leader who has held the reins of a well-established brand for over a year and is now writing a new chapter in the success story.


2017
FOUNDER
OF THE
YEAR

SHORTLIST

LAUREATE

FOUNDER OF THE YEAR

FOUNDER OF THE YEAR

Yvon Choulnard

Founder, Patagonia, since 1973

Yvon is a passionate advocate for the environment. Through a personal and professional commitment to reduce wasteful consumption and his vision that business can be a powerful catalyst of innovation for environmental benefit, Yvon is not only authoring the future of his Patagonia brand, but also redefining the mission of capitalism to include conservation and environmental responsibility.



In recognition of his sustained and substantial contribution through Patagonia since 1973, and in alignment with the spirit of wanting to pay forward a respect to those looking to build ideas of enduring value, Yvon Chouinard was granted $10,000 by The Legacy Lab Honors to pass forward to an organization protecting and growing an idea of personal significance. With his grant, Yvon chose to honor Doctors Without Borders. “I support Medecins sans Frontieres (Doctors Without Borders) because of the clarity and purity of their mission – to bring a legacy of hope and survivability to populations in turmoil, affected by conflict, disasters, exclusion from health care or epidemics. They pursue this mission often at great risk to themselves.”

2017
FOUNDER
OF THE
YEAR

SHORTLIST

LAUREATE

FOUNDER OF THE YEAR

FOUNDER OF THE YEAR

Yvon Choulnard

Founder, Patagonia, since 1973

Yvon is a passionate advocate for the environment. Through a personal and professional commitment to reduce wasteful consumption and his vision that business can be a powerful catalyst of innovation for environmental benefit, Yvon is not only authoring the future of his Patagonia brand, but also redefining the mission of capitalism to include conservation and environmental responsibility.



In recognition of his sustained and substantial contribution through Patagonia since 1973, and in alignment with the spirit of wanting to pay forward a respect to those looking to build ideas of enduring value, Yvon Chouinard was granted $10,000 by The Legacy Lab Honors to pass forward to an organization protecting and growing an idea of personal significance. With his grant, Yvon chose to honor Doctors Without Borders. “I support Medecins sans Frontieres (Doctors Without Borders) because of the clarity and purity of their mission – to bring a legacy of hope and survivability to populations in turmoil, affected by conflict, disasters, exclusion from health care or epidemics. They pursue this mission often at great risk to themselves.”

2017 PEER
COUNCIL

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PAST
HONOREES

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